Yes, You Can Still Do Pop By as a Referral Agent (Here’s How)

I was thinking of you

Even if you’re not showing houses, hosting open houses, or writing contracts, you can absolutely still build relationships and earn income as a referral agent.

And one of the most effective ways to stay top-of-mind is through the power of a well-timed pop-by.

What Is a Pop-By, Exactly?

A pop-by is a small gift or item that you “drop by” to someone in your sphere usually with a note, a smile, and a reminder that you’re here to help if they ever need anything real estate related.

Even if you’re no longer active in day-to-day transactions, pop-bys still work. Why? Because referrals are all about relationships and relationships need nurturing.

But I’m Just a Referral Agent… Why Would I Do a Pop-By?

Great question. Here’s why it still matters:

• People trust who they know. A friend is more likely to ask you for a real estate connection than Google.

• You get paid for connecting the dots. If someone lists or buys through your referral, you get a check often without ever stepping foot in the house.

• Your license is still valuable. You’re not just “holding” your license. You’re leveraging it.

So why not make sure the people around you know you’re still a real estate resource?

Simple & Affordable Pop-By Ideas for Referral Agents

Here are some low-pressure, non-salesy pop-bys that show you care:

Pop-By Gift Idea	Message You Can Include
Mini flower pot or herb plant	“If you’re planting roots or thinking of moving, I know someone who can help!”
Hand sanitizer or soap	“Stay safe and clean! If you ever need real estate help, I’ve got someone you can trust.”
Pack of gum or mints	“If you’re thinking of making a move, here’s a fresh start!”
Microwave popcorn	“Just popping by to remind you I can connect you with a great agent!”
Notepad or sticky notes	“If a move is on your mind, let’s jot down a plan. I’ve got someone great to help!”

Tip: Keep your name and contact info attached. You don’t need a full business card—just a little tag or sticker will do. Check out this Facebook group for other great ideas. Pop-bys For Realtors

Who Do You Give Them To?

Start with:

• Friends and family

• Neighbors

• Past clients (if you had any while active)

• People you see regularly (hairdresser, nail tech, daycare worker)

• New people you meet who mention buying or selling “someday”

The goal is not to push real estate it’s to show up, stay memorable, and be available.

Bonus Tip: You Don’t Have to Do It Alone

If you’re part of a referral brokerage like Water Willow Realty, you can always check in with your broker (that’s me, Kayla!) about creative ideas, branded tags, or ways to connect with producing agents who can handle the hands-on part of the transaction.

You just keep showing up let your relationships do the work.

Final Thoughts

Pop-bys aren’t just for full-time agents. They’re for anyone who wants to stay relevant, build trust, and make sure their license is still working for them.

With a little creativity and consistency, you can stay top-of-mind with your sphere—without selling, showing, or staging a single home.

Whether you’re easing back into real estate, or you’ve found your rhythm as a referral-only agent, there’s still plenty of opportunity to make meaningful connections… and earn steady income by simply being the person they trust to call first.

So go ahead pop by. Your next referral check might just be one plant, popcorn bag, or sticky note away.

Warmly,

Kayla Dixon

Broker-Owner, Water Willow Realty

Planting Dreams, Cultivating Harmony.