Low-Cost Ways to Stay Top-of-Mind With Your Sphere

When it comes to growing your real estate business, staying visible to your sphere of influence is everything. Whether you’re actively working with buyers and sellers or running a referral-only business, the truth is simple: if they don’t remember you, they can’t call you. The good news? Some of the most effective ways to stay in front of your sphere cost little or nothing at all.

1. Share Local Market Snapshots:

Low-Cost Ways to Stay Top of Mind With Your Sphere

You don’t need a fancy report to share valuable information. A quick, once-a-month post or email about the local market—average sale prices, days on market, or neighborhood trends keeps you positioned as a resource. For referral agents, this reinforces your knowledge and connections. For producing agents, it shows you’re actively in tune with what’s happening.

2. Use Social Media With Purpose

Scrolling is free, but posting with intent is where the magic happens. Share community events, highlight a local business, or offer seasonal homeowner tips. These posts aren’t just content they’re conversation starters. Consistent engagement is one of the most low cost ways to stay top of mind with your sphere while building goodwill in your community.

3. Send Handwritten Notes

It might feel old-school, but a handwritten card still stands out in today’s digital-heavy world. Thank someone for a referral, congratulate a milestone, or just say hello. The personal touch often leads to genuine conversations—and future opportunities.

4. Pop-By with Purpose

You don’t have to show up with expensive gifts. A simple seasonal item (like a small pumpkin in October or a packet of flower seeds in spring) paired with a quick face-to-face hello can work wonders. These small gestures make a big impression without draining your marketing budget.

5. Stay Consistent

The best strategy is the one you stick to. Pick two or three methods from this list and commit to doing them regularly. Over time, these efforts layer together, keeping you present in your sphere’s mind without requiring a major spend.

Final Tip:

Staying top-of-mind is less about big marketing spends and more about consistent, meaningful touches. Whether your income comes from referral fees or closing transactions, the effort you put into maintaining your sphere will pay off over time.

If you’re not already part of a brokerage that supports the way you choose to work. Whether that’s full production or referral-only now’s the perfect time to make a change. At Water Willow Realty, we welcome agents who value independence, flexibility, and keeping more of what they earn.

Click the link below for more details.

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Warmly,

Kayla Dixon

Broker-Owner, Water Willow Realty

Planting Dreams, Cultivating Harmony.