Partner with Local Professionals to Grow Your Real Estate Referrals

Think about title companies or mortgage lenders in your area. They’re constantly working with buyers and sellers, just like you, and teaming up with them can be a win-win. Hosting a casual workshop, sharing tips for first-time buyers, or even collaborating online can help you build trust and get your name in front of people who might not otherwise know you.

You never know until you ask

Local businesses are another great opportunity. Coffee shops, storage facilities, gyms, or community centers can all become partners in promotion. You might feature them on your flyers or marketing materials, and they could feature you in theirs. Sometimes, they’ll even cover printing costs for postcards or co-branded materials. It’s a simple way to grow your reach without spending extra money.

You don’t have to limit yourself to professional connections either. Joining a book club, dance class, sewing circle, or hobby group might feel unrelated to real estate, but these communities are full of potential connections. When you show up authentically and engage in activities you genuinely enjoy, people remember you and when someone they know needs a real estate agent, you’ll be top of mind.

And don’t overlook the power of small, low key events. You don’t need a big venue or fancy setup sometimes a casual neighborhood gathering or an online workshop is enough. Invite your friends and encourage them to bring neighbors or colleagues. Position yourself as the helpful expert in a relaxed setting, and you’ll naturally create opportunities for referrals without ever feeling pushy.

By connecting with local professionals, showing up authentically in your community, and hosting approachable events, you can generate leads and grow your network in ways that feel natural and enjoyable. Every small action adds up, helping you stay visible, stay relevant, and stay ready for the next opportunity that comes your way.

For more helpful real estate tips and strategies, check out these blogs:

• Low-Cost Ways to Stay Top of Mind with Your Sphere

• Creative Ways to Use Social Media for Your Referral Business

• Yes, You Can Still Do Pop-By as a Referral Agent—Here’s How

Each one is full of practical tips to help you stay active, build relationships, and make the most of your license.

Warmly,

Kayla Dixon

Broker-Owner, Water Willow Realty

Planting Dreams, Cultivating Harmony.